Media Representation of the Elderly and the Need for Positive MediaOr Public relations PlanConcerns about the plight of decrepit citizens rarely get media counsel . Newsfeatures and comments about various situations in nursing homes or homes for the agedrarely call out in yarn-dye publications or get exposure on radiocommunication and television programs . This is not , infact , the result of media indifference to the issues and concerns of the elderly notwithstanding rather thefailure of administrators and managers of elderly homes or facilities to establish safe and p positive working relations with media in their respective(prenominal) localities much(prenominal) media relationsentail comprehensive and effective public relations program and off specificallypositive media coverage in to encourage donors to support the cha rity . As a result of the management failure , the elderly commonwealth is generally represented in both broadcast and chump media in detrimental and inconvenient ways .

Unfortunately , the achiever and effectiveness of an elderly-based harmonic institution depend on the ingenuity by which older battalion are characterized by media . consequently , an institution which depicts a negative media image is likely for its peck to have difficult time in running much(prenominal) adeptness , mainly beca physical exercise of lack of donors , thereby subjecting elderly people to prejudiceIn now s competitive so ciety , however , some charitable organizati! ons which caterservices and house the needs of the elderly have already undertaken venturous and hard-hittingmedia campaigns which use shock strategies to grab attention , surprise and ultimatelylure targeted donors especially the bighearted ones . In some instances such...If you want to get a safe essay, order it on our website:
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