Plan a Risk Assessment for a Selected Administrative Work Environment Essay

I will plan a risk assessment for a selected administrative work environment. Risk assessment is used in protecting workers and organisations like Tesco, to help them comply with the law of the state. It helps business owners to focus on the risks that really matter in the workplace; with ones that could cause potential harm. It is important to manage risks to ensure the most valuable asset is protected. Format There is no specific format in which a risk assessment has to be done in a workplace because it depends on the organisation itself. Most businesses use generic risk assessment that is applicable to all risks. They might use ones for specific risks, such as fire management, or they might use one–off risk assessments. Frequency The frequency of a risk depends on the type of risk being assessed and the severity of the risk. Employers must complete a risk assessment book for all workers working in the organisation; these identifies the risks that may last for some time, but if new working practices are introduced into the workplace, a new risk assessment will be needed. Content Although there is no specific content for risk management, it is an administrative document aimed at assessing and controlling risk. Its content will need to reflect whatever it contains, it needs to identify hazards in the workplace and which staff might be harmed, and employers need to identify how the individuals might be harmed. Hazards in the working environment A hazard is a situation that poses a level of threat to life, health, property, or environment. Employers as well as employees have to co-ordinate their work, so that they ensure that no-one gets hurt during the process. Most of the hazards which are mostly found in hospitals surroundings such as kitchens, food and beverage service areas and customer service areas can pose a significant threat to safety. They need to be carefully managed; this helps to maintain safety awareness in the workplace. Before commencing any work, staff must make sure that they are aware of the potential hazards and are familiar with ways of reducing any risk of harm to themselves and consumers.

Hotspur and Hal is the main theme in Henry IV part one Essay

The contrast between Hotspur and Hal is the main theme in Henry IV part one and creates an enthralling play. Hal and Hotspur are total opposites in some ways but when examined more closely one sees that their moral values are the same. They are both ambitious and determined to succeed but only one can prevail. At the beginning of the play Henry IV draws a clear contrast between Hotspur and his son, whose reputation is sullied by â€Å"riot and dishonour†. The king then goes so far as to wish they had been exchanged when infants, so strongly does he feel the difference between them. There are many examples of the way that the two cannot exist at the same time. Hal and Hotspur are both heroes who want to win. Falstaff is the other main character in the play. Falstaff has a totally different view on honour to that of Hotspur. This is shown in Act II when Falstaff runs away from the two robbers, he values his safety much more than his reputation. Hotspur would never think about doing anything like that he would prefer to fight. In between these two extreme ideas of honour is Hal Throughout the play Shakespeare juxtaposes from one scene to another. One scene may be very solemn and serious and then the next scene amusing. For instance Act II scene iii is not one of merriment and mirth, Hotspur talks about the rebellion and how serious it is getting. The next scene, Act II scene iv, shows Hal in the tavern joking with Falstaff. Shakespeare juxtaposes to show the contrast between Hal and Hotspur. The juxtaposition shows how each hero copes with the situations that they find themselves in. It also shows how two people have different qualities and they are two different types of leaders. Shakespeare is asking what qualities does a good leader possesses As his nickname suggests, Harry Percy is an impulsive and reckless character that acts first and thinks later. His bravery and rashness are the two qualities constantly commented on by the other characters in the play. Henry sees Percy as a young god of war, â€Å"Mars in swathling clothes† and says he is acknowledged by all as the holder of â€Å"military title capital†. He is regarded as the greatest soldier in Europe. On the whole it is his bravery which impresses them most, for them he is the epitome of honour, the living example of those chivalric values to which a noble youth should aspire. By the end of the play however, we have had an opportunity to see Hotspur in perspective and our judgement of him is not so favourable. We realise that, brave and likeable as he is, his pursuit of honour is dangerously obsessive, so much so that it leads him to threaten the peace and unity of the kingdom. His cause however is right, Mortimer has more right to the throne than He nry. He is very proud and would hate to look anything but the best. At the conclusion of the play Falstaff reduces honour to an empty concept. For Falstaff life is valuable and must be preserved at any price. He sees the brave Sir Walter Blunt’s corpse and exclaims â€Å"There’s honour for you† Yet he confesses a moment later, that he has deliberately allowed his men to be killed in order to line his own pockets. † Give me life; which if I can save, so; if not, honour comes unlooked for, and there’s an end† Falstaff’s version of honour licenses him to do anything so long as his own life is preserved. If we are in doubt that Falstaff’s honour is as dangerous and empty an idea as Hotspur’s, then we are finally convinced by his shocking mutilation of Hotspur’s corpse. The irony, of course, is that Falstaff commits this cowardly act in order to gain the rewards of the honour he despises. Between the two extreme attitudes to honour is the figure of Hal. At the beginning of the play, as his father points out, his reputation is the very opposite of Hotspurs. As the play goes on Hal begins to present a changed public image. The rebel Veronon describes his preparations for war in terms which depict Hal as the very soul of honour. Being honourable doesn’t make you a good leader it is the opposite in fact. Hal is a good leader and he is quite dishonourable, Hotspur is the epitome of honour but isn’t a good leader. To be a good leader you need to be able to use rhetoric and be very cunning and a bit dishonest. Hotspur is none of these and this is why he is not a good leader. Hal is the central character in the play and in his progress to maturity we see a princes education as he learns the nature and responsibilities of kingship. Hal has a reputation for being part of a low life circle that spend most of their time getting drunk, womanising and thieving. Hal is sly and sneaky; this is shown in his soliloquy at the end of Act 1 scene ii. He says that he is aware of the nature of his tavern companions but will put up with their idleness for a while. He will imitate the sun by allowing himself to be covered with clouds, so that when he reappears it will be amazing, â€Å"My reformation glittering o’er my fault shall show more goodly and attract more eyes† In some ways this is quite childish and immature. For just as Hotspur is over anxious to monopolise honour, Hal here seems over anxious to present his reformation in the most dramatic way. Hal has no pride in himself until his reformation when he becomes the prince he should be. Hotspur shows his dislike for rhetoric and his love of truth in Act III. Glendower talks of disturbances of a heavenly and earthly nature at his birth â€Å"at my birth the front of heaven was full of fiery shapes†, Hotspur contradicts these comments. Glendower continues talking about how he is magical. Here Hotspur shows his impetuous side by saying to Glendower, â€Å"let me not understand you then: Speak it in Welsh†, meaning that no men speaks better Welsh (talks nonsense and brags). Hotspur doesn’t like the way Glendower uses rhetoric relentlessly. He prefers to speak the straightforward truth. From this childish exchange we gain further insight into Hotspur’s character, he cannot bear to think that someone else could share glory and honour with him. This also shows that he would prefer to speak the truth rather than made up stories. Hal on the other hand loves to talk in rhetoric and uses it all of the time. He is very good at using language to get his own way. This is shown in Act III scene ii. In this scene we see the King and the Prince together for the first time. The King says that Hal must have been sent by God to punish his own â€Å"mistreadings.† The King can’t understand why in spite of his royal blood Hal is so attached to vulgar pleasures with his unfavourable companions â€Å"such barren pleasures, rude society†. Hal is hurt and in a subdued and repentant mood replies that he is not guilty of everything that he is charged with. He says that the stories are malicious gossip and asks for forgiveness â€Å"As well as I am doubtless I can purge Myself of many I am char’g withal†. The King then goes on to talk about how little respect people have for Hal and how he has lost his place on the council â€Å"thy place in council thou hast rudely lost†. Hal is obviously hurt by the extent to which he has lost his father’s affection and respect and in a passionate speech swears he will redeem himself and kill Hotspur, â€Å"I will redeem all this on Percy’s head†. We know that Hal is very cunning so he might actually be pretending that he is hurt by what his father says so that he can win back his affections. In this scene we see an aspect of Hal that makes him a good leader. He can use rhetoric and acting to get his own way. This is something that Hotspur never does as he prefers to be up front and honest. This is a very important scene for other reasons besides the rhetoric and the reconciliation of the King and the Prince. Here we are made aware of the essential part that the rivalry plays in Henry IV Part 1. In the very first scene of the play we noticed how Henry compares the two, to Hal’s disadvantage; Hotspur is everything he would like his own son to be. Hal and Hotspur are each conscious of the others pursuits; in Act 1 Scene iii Hotspur calls Hal â€Å"that same sword-and-buckler Prince of Wales† While in Act II scene iv Hal characterizes Hotspur as a murderous hothead. Neither judgement reveals the respect they feel for each other. Now we see that their rivalry is to be crucial to the salvation, not only of Hal’s character, but of the kingdom. The personal and political threads of the play are entwined, and we are prepared for the climax, the single combat of Hal and Hotspur in Act V In Act V scene v. When they are about to fight Hal says Hotspur is â€Å"a very valiant rebel† but that they can no longer share in glory. Two stars cannot move in one course and England cannot have â€Å"a double reign† of Hal and Hotspur. It shall not replies Hotspur, â€Å"for the hour is come, To end the one of us† This really shows the great respect that they have for each other. Shakespeare is saying that to be a good leader you need to be able to use language to your advantage. In Act IV scene I we see one of many scenes that show how impatient and impetuous Hotspur is. Hotspur receives a letter from his father saying that he will not be bringing troops as he is sick. Hotspur exclaims that Northumberland’s sickness infects the whole enterprise, â€Å"Tis catching hither, even to our camp† This has greatly reduced the number of troops available for fighting and really they should postpone the attack until other soldiers arrive. Hotspur says that his father’s absence will make their business seem all the more heroic and daring (thus adding to his own honour), â€Å"It lends a lustre and more great opinion, A larger dare to our enterprise†. So they decide to go ahead with the attack against the wishes of Worcester. For Hotspur war is not regarded as something terrible and destructive but is simply a means of more glory. At the end of Act I Scene ii he shows his immature attitude, â€Å"O, let the hours be short, Till fields and blo ws and groans applaud our sport!† Hal is in no way impatient and impetuous, Hal is scheming and thinks about what he has to do rather than rushing in. He knows what he wants this is shown in his soliloquy in Act I. This is one of the reasons why he is a really good leader. He doesn’t get flustered, he holds his cards close to his chest. Hotspur has a bad temper that flares up over of the slightest thing. He is depicted as a fiery red head who acts first and thinks later, even his name suggests this. In Act I scene iii Hotspur is in the court with the King. Hotspur is refusing to give the King any prisoners unless he pays ransoms for Mortimer who has been captured. The king refuses saying that Mortimer is a traitor â€Å"redeem a traitor home, Let him starve on the Welsh mountains† This is too much for Hotspur who flies into one of his tempers and exclaims â€Å"revolted Mortimer†. He tries to explain that Mortimer fought bravely for the king â€Å"Those mouth wounds, which valiantly he took, When on the gentle Severn’s sedgy bank†. Henry doesn’t listen and departs from the court. Hotspur is beside himself with rage; he wants to express his feelings even at the risk of his own safety, and attempts to follow the King â€Å"An if the devil come roar for them, I will not send them† he will not give up the prisoners. He is restrained by his father, but continues to rant. This is the reason that the rebellion begins. Hotspur doesn’t think straight when he is in one of his tempers and is lucky that his father was there to restrain him. This is also an example of the way that Hotspur takes action rather than thinking about it. Hal is cool headed but can be nasty towards Falstaff. He knows that one day soon he will have to break his ties with Falstaff. Deep down Hal knows that Falstaff is a thief, and a king cannot be friends with him. As the play draws on Hal drifts slowly away from Falstaff. In the midst of the battle Falstaff offers Hal a bottle of wine instead of a weapon, Hal angrily throws it back, underlining the desperate circumstance by his question â€Å"is it a time to jest and dally now†. Hal has realized when play must stop and serious life begin, but Falstaff has not. A number of times during the play Hal blames Falstaff of corrupting him but it is the other way round. Hal is the corrupter. In act V scene iv Falstaff stabs Hotspur’s dead body and pretends that he has killed him. He says that Hal is lying and did not kill Hotspur. Hal isn’t angry with him and even offers him help. This shows that Hal has not completely tired of Falstaff’s company. He is torn between princely leadership and princely fun. Hotspur is extremely ambitious. He believes that he can do anything he wants to. He believes he can â€Å"pluck bright honour from the moon†- â€Å"An if the devil come roar for them I will not send them†. This shows how Hotspur has the utmost confidence in himself. Sometimes his ambition can over rule reason. His main ambition in life is to get honour. Since he wants to monopolize honour, he must defeat any possible rival, in this case Hal. Hotspur rebels against the king because he feels that his honour is threatened by the Percy’s association with what he calls â€Å"this ingrate and cankered Bolingbroke†. He doesn’t wants to be King. He is just trying to do what he believes is right. Mortimer is the rightful King and even though to rebel is wrong in this case it is right. But what is honour. In act V Falstaff explicitly states his notion of honour. He wittily reduce honour to an empty concept. The difference between Hal and Hotspur is that Hal’s attitude to honour is neither obsessive nor unreflective. Hal certainly wants to gain honour and defeat Hotspur, but he does not lack a sense of proportion or of the human cost of war. When Hal makes his challenge it is as much â€Å"to save blood on either side†. When Hotspur wishes for single combat with Hal I feel that he does so because it might increase the glory for him if he wins. We first see Hotspur’s private life in Act II scene iii. At his castle in Northumberland where he has received a letter he is not happy about. His wife Kate enters and shows her concern for him. In this scene we see a tender side of Hotspur we have not seen until now and will not see much of again. She is worried about why for the past few weeks he has been so distant and preoccupied â€Å"For what offence have I this fortnight been A banish’d woman from my Harry’s bed†. Hotspur changes the subject, but it is brought straight back up by Kate. He says that this is a world for battles not for love. When Hotspur tells her he does not love her, Kate seems upset by this and is not sure if he is joking or not. But, says Hotspur, when he is on his horse then he will swear he loves her â€Å"And when I am o’ horseback, I will swear I love thee infinitely†. He reassures her, saying â€Å"Whither I go, there shall you go too†. This view of Hotspur with his wife allows us to see that he is not completely rash and unfeeling. Most noblemen wouldn’t let their wife’s near the battle field but Hotspur wants her near and she is going to follow the next day. His exchanges with his wife reveal a tender and affectionate aspect of his character, an aspect that he represses in pursuit of honour. Hal has a different social life to Hotspur. He spends most of his time in the tavern with his friends. He drinks and plays practical jokes on other people. He is very quick witted and loves to use rhetoric. There is no sign of him having any lady friends as he was probably too busy drinking. Falstaff is a womaniser but there is no reason to make us believe that Hal is too. He never seems to get anxious or get cross; he is too cool headed. Hotspur seems to be over confident, he always seems to be sure that he is right and that the rebels will win. He doesn’t wear his heart on his sleeve and covers up his feelings so that it doesn’t make him look weak, but deep down or subconsciously he is quite nervous about the rebellion. This is shown in Act II scene iii. In his sleep he has murmured of war and weapons. His wife says â€Å"In thy faint slumbers I by thee have watch’d and heard thee murmur tales of iron wars† Hotspur might look confident on the surface but deep down is he. Hotspur is a great competitor and doesn’t like to lose, he wants to reign supreme. Hal doesn’t like losing, this is another reason that Henry IV part 1 is such a great play. The rivalry is phenomenal and neither wants to lose but only one can triumph. Hal on the other hand is quietly confident about everything that he is going to do. This is shown in the soliloquy in Act I. As the play goes on he becomes more and more self-assured. In Act II Hal becomes extremely confident, in some ways over confident, after he has listened to his father telling him that he is failing him Hal states that he will kill Hotspur. It is a bit presumptuous of him seeing as Hotspur is the greatest soldier in Britain at that time. Hal must have spent time training and learning how to fight when he was younger or he must have been learning in between being in the tavern, he knew that his time would come. Throughout the play Shakespeare asks questions about leadership and what characteristics you need to have to be a good leader. Shakespeare exaggerates Hal and Hotspurs faults, this is because he is querying political power. He is hinting that all political power is corrupt. What is power and how do you get it? He shows that the better leader will be the one that can use language to manipulate people. Hotspur has some very good characteristics but he is not a good leader. Hotspur needs to play the political game, you can’t be honest and be a good leader. The play also shows that you will get punished if you rebel. The characteristics that your must have to be a good leader are being dishonourable, using language to great effect, being ambitious but not shouting about it, being dishonest and being very cunning. These are the qualities that Hal posses, even though Hotspur is probably the better person morally he has not got the characteristics to be a good leader.

Was the British Empire a force for good Essay Example | Topics and Well Written Essays - 1250 words

Was the British Empire a force for good - Essay Example A number of industries were also built in these countries which provided the needed stimuli for the economic growth and advancement. (Rodden, 2007). However, the British empire rule inflicted much more pain to their subject than the good they brought with them as the Indians were subjected to inhuman treatment and abuses by the British. It is therefore imperative to say that the British empire an empire for the good of the colonies they controlled but a way for them to amass wealth at the expense of the locals (Hyam, 2010). This essay will seek to provide the evidence to demonstrate the extent to which the British empire rule was for no good, while using counter arguments to rebuff the different sides of the arguments. Though a number of citizens died from the atrocities committed by the British empire especially in India, their rule can be attributed to the introduction of a the rule of law in the country. Though sounding ironical, the empire pioneered the formation of the judicial system to enable the Indian offenders to be punished for their mistakes. This established the foundation for the country’s legal system in the face of the atrocities committed. The British form of rule in their colonies was heavily characterised by torture, ritual slaughter, hangings, rape and slavery to make it worse draining of natural resources. This affected millions of people by way of interfering with their cultures, dignity, livelihoods, religion and languages. All this disregard of rule of law and respect to other people’s way of living unfortunately was spread all over the British Empire (Cohn, 1996). This was largely exercised in those nations where they encountered rejection due to conflicting interest. The process of tapping on the natural in the country was characterised by the introduction of a number of industries in the country that

Illegal Immigrants Essay Example | Topics and Well Written Essays - 2750 words

Illegal Immigrants - Essay Example For over 175 years when immigration to the United States exponentially rose, the issue and controversy of multinational entry has never ceased popularity. Voluntary arrivals of different nationalities sparked generous concerns of political sovereignty over a nation mightier than the oldest empire on earth. When Theodore Roosevelt and Israel Zangwill jointly adhered to the "Melting Pot" drama back in the 1900's calling for the assimilation and abandoning of ethnic identities among new settlers, support for the influx of immigrants created allegiance to the United States. Mary Antin, a Jewish immigrant from Poland wrote "The Promise Land" as an illustration of her adoption of America as her home and America's adoption of her as an American. A few years later when the economic depression plagued the country a renewed sense of foreboding considered the new settlers as threats to jobs and other minorities who lived in the slums and failed to adapt the language and culture. While the European immigrants faced discrimination, they were able to come to the United States in huge numbers until the 1920's. The Asian immigrants who were excluded much earlier took the quotas of less desirable immigrants. Ethnic pluralism suggested a common denominator just before the incidence of both world wars and climbed higher after the Japanese bombing of Pearl Harbor in Hawaii. The settlement of racial disputes and embracing the principles set forth in the Constitution of the United States later idealized kinship by blood or culture in a foreign land as part of the new and distinct civilization of the United States. The terrorist attacks on September 11, 2001 raised alarm bells among the American populace with profound question of susceptibility to such attacks that claimed the lives of thousands. Threats to national security and the lax border regulations renewed the question of what to do with the numerous legal immigrants and how to drive away the illegal immigrants back to where they came from. To date, the 20th century catered to the highest influx of immigrants which accounted for the massive population expansion. Census studies recorded the 1999 population to over 270 million, making it the world's third largest country in terms of population. Every year, the population grows to half a million with higher life expectancies and low infant mortality rates. In terms of population distribution in cities, New York became the record breaker followed by Los Angeles and Chicago. Population growth in Las Vegas topped among states spurred by unprecedented hotel-casino construction. The rising numbers showed lately reflected a still growing population which is 1/4th of what it used to be over a century ago with immigration at one-third playing the lead role. Latest records showed 28,234,231 illegal aliens in the US with Los Angeles as the main hub. Today, there are two powerful forces at work in the country acting on the issue of immigration. Separatists' movement advocating breaking loose cultural groups and driving them away at any cost and Reformists adhering to peaceful legislature of laws for national reform consists of these powers. Both movements set against the backdrop of democratic politics hold justifiable reasons with a common goal of easing the country from the confines of a booming population

Quality and Process Improvment Essay Example | Topics and Well Written Essays - 750 words

Quality and Process Improvment - Essay Example These three processes of quality and process improvement are interdependent and, hence, to be successful in our improvement process, we have to undertake all the three processes. As for quality and process improvement, I have learned how re-engineering of business processes can assist in achieve substantial improvement in business performance. This process involves rethinking and radical redesigning of business processes. Using this knowledge, I can redesign the business processes of my father’s small appliance repair company to enhance its performance. The knowledge I have obtained could help me in putting into consideration various critical measures of business performance like operational cost, reliability of services, and the speed of the processes during the re-engineering process. This could enhance the success of the process and thus making me a successful business manager. The knowledge I have obtained about quality and process improvement can help me to be able to ref ine various elements of the processes during the re-engineering process. Some of the elements of the processes that require refining during the re-engineering process are jobs and tasks undertaken by different individuals in the business. Preference constraints that determine what to be done first and what to follow and the flow management protocol also need refining. By refining these elements, I could increase the chances of obtaining the dramatic change that I will be seeking to obtain through the re-engineering process. I have also learned the importance of incorporating information technology during the process of quality and process improvement. One of the advantages of incorporating information technology in this process is that it can help in increasing the efficiency of various elements of the business processes. Moreover, introducing this technology can increase chances of obtaining more accurate performance measures, thus, enhancing the process of re-engineering. It can a lso enhance the process of evaluating the re-engineering process. With all these knowledge about the importance of information technology in promoting quality and process improvement in the business, I could select the appropriate information technology to apply. This will enhance the quality of services it provides, as well as improving its processes of business. Another thing that I have learned that will be very important in my career as a business manager is the importance of having a comprehensive trouble-shooting catalogue. This could give an inexperienced person in business an idea on the services provided, the time they can take, and their costs implications. The customers would, thus, get the required information without consulting the person who has specialized in proving those services. In return, the turnaround time on service delivery will reduce, thus, resulting in more customer satisfaction and, hence, customer loyalty. Using this knowledge, I would design a trouble-s hooting catalogue for my father’s small appliance repair company, thus, improving how it serves its customers in order to increase customer satisfaction. During my learning on quality and process improvement, I have come to understand the importance of inculcating the process of monitoring and evaluation in the business structure. This could help in revealing the places in which the business is

Sex Essay Example | Topics and Well Written Essays - 250 words

Sex - Essay Example Kant considered sex outside of marriage as immoral and perceived it as fulfillment of sexual desires. Kantian ethics however dictate that a sexual union is needed merely for self-preservation and procreation.  Kant’s theory is based on a  categorical imperative, which regards it as something necessary with some association to pleasure. Kant’s has complex views about sexuality, and views a sexual union in a bizarre way and insists that when one makes another individual their spouse; they are harming the society since they take that particular individual away. Kant saw marriage as acquisition of another human being for society. The sexual union of marriage nonetheless seems bit absurd as it Kant just extends it a transfer of â€Å"bodily fluid.† The question remains- why is sex permissible and possible? Utilitarian ethics dictate that sex should be taken as strict sense. A Utilitarian argument tends to produce overall happiness than doing anything else. The Uti litarian is not a moral theory that believes everything should be done for moral reasons. Since an egoistic person only cares about himself, utilitarian argument proposes that pleasure and pain arises form actions. However, utilitarian ethics possesses a very absurd view.

E-Marketing Industry Report (Emirates Airlines) Research Paper

E-Marketing Industry Report (Emirates Airlines) - Research Paper Example (The Emirates Group 2013-2014). The company has utilized the media in the most effective manner and their e-marketing strategy is undoubtedly very efficient (Oxford Business Group 2008). However, there needs to be few amendments in its  strategy that will help in improving the company’s overall operations online (Graham, Papatheodorou and Forsyth 2010). The e-marketing strategy of Emirates Airline is discussed below in this report. The Internet is considered as one of the fundamentals of marketing and advertising. Due to its vast reach and effectiveness, it is now a dynamic source for the consumers of every industry. Since the twenty-first century has opened new doors of technology and communication for almost every corporate sector, therefore, the airline industry have also utilized the medium in an effective manner. The airline industry is utilizing the internet for online reservations, promotions, advertisements, marketing, etc. through websites, social media, mobile apps, and various other e-marketing tools. This report will analyze the e-marketing strategies and online presence of Emirates Airlines. Furthermore, the report will discuss how the corporation has utilized e-marketing for improving its performance. Suggestions and conclusions are also included in the paper. Online analysis or Web analysis is an assessment or measurement /gathering of web data for the purpose of comprehending and optimizing the web page (Kaushik 2009). The online analysis helps organizations to revise their e-marketing strategy as per the market and their research (Graham, Papatheodorou and Forsyth 2010). It allows assessing the effectiveness of the website of a business and how influential their advertising and marketing techniques are (Lurie 2014). There are numerous websites through which other websites can be assessed and analyzed (Hitt, Ireland and Hoskisson 2014). The web analysis and e-marketing / online assessment of

EMBA 555 Executive coaching discussion 1 Essay Example | Topics and Well Written Essays - 250 words

EMBA 555 Executive coaching discussion 1 - Essay Example Just as the Week 1 lecture stated, other people reinforced what we thought we should be in our lives by repetition and instilling strong emotions in us, but these may have actually distracted us from the aspirations we had for ourselves and for which we should have strived. One of the obstacles that hinders us from discovering ourselves is other people’s opinions which are dispensed as truth or wisdom, and which affect us well into adulthood. Some parents tend to be quite hard on their kids in an attempt to mold them into good adults. Such discipline is good in some sense when it inspires children to strive harder and realize their capabilities. But when those people we look up to – parents, guardians, and role models – provide the wrong kind of influence or pressure, although they harbor the best of intentions, they are unaware that the young minds they seek to mold are actually hindered from discovering their true selves (Del Toro, 2009). Del Toro, M S (2009) Parental Discipline Styles: A Study of Its Effects on the Development of Young Adults at the University Level. Retrieved 25 March 2013 from

How should a person be Essay Example | Topics and Well Written Essays - 1250 words - 1

How should a person be - Essay Example he globe and it is considered by many who believe in god that god is present everywhere which means there is omnipotence with regard to the presence of god. Many religions teach the followers that god is present everywhere that’s what omnipotent means. Among the different religions there are many meanings of the word omnipotent, for some it means that god can do anything for anyone who leads the right life, life which is free from sins. This also means that if god says something will happen it will happen. God will make sure that it happens because ever step taken by god is right and every step has logic behind it. This can be better understood with the help of an example, in Christianity if a person lives a holy life or for that matter in any other religion if a person lives a holy life he/she is entitled to eternal life and god will grant it if the person really deserves it. â€Å"There is nothing that God cannot do except that which goes against His nature. God alone has the power to conquer sin and death. He even created Satan who disobeyed and fell; therefore, He has power over him. He promised to give us the power to overcome him that is in the world.† (God is Omnipotent). If there is god then there has to something n egative because where is positive there has to be a negative to counter the positive. That position is occupied by the Saturn and the Saturn tempts the people to do wrong things in other words the Saturn is the evil which makes sure that people do not follow the path of god. The temptation of the Saturn is very difficult to resist and most people fall to that temptation and ignore the path of god. This leads to chaos in the world. All the undesirable activities like suicide bombings, murders, theft etc are done by people who get tempted by the Saturn. When the evil tempts people it makes sure that people forget everything which is good and they incline towards the evil completely. If God does exist then why are women getting raped in all

Business Description For Students Case Study Example | Topics and Well Written Essays - 750 words

Business Description For Students - Case Study Example The business will identify ways to advertise and promote customers in order to reduce competition and to be known widely. Several pricing strategies will be used to determine the price of different cars depending on size. Sales tactic will be adopted to increase the number of net sales. Being a sole proprietorship the business will be managed by the owner ,it will also employ other personnel with the required qualification they include; the manager, cashier(accountant ), cleaners and general workers there will be recruitment and training programs for the employees .employees are to be fairly paid for them to be satisfied, incentives will be used in order to motivate the workers ,the business has acquired license, permit, and bylaws to run smoothly without government interruptions. Necessary support service like banks, postal services, insurance and health services are included for easy run For business to run, various production facilities are to be purchased basing on the size and capacities required. The estimated amount of the machines start the is$ 1.3 million .the scanning machine at the entrance will be unique to ensure safety and attract customers .the, monthly labour in terms of wages and salaries is to be $50000 .the business will have various rules and regulation that will affect the business from running smoothly such as health regulation and operation time The operation cost for the business is to be$ 27500 and the working capital will total to 56000 the projected cash flow statement for the year shows the total sales for the Year to be $482580 the purchases are 1415000.

Stages of Ego Development Essay Example for Free

Stages of Ego Development Essay The first phase of Jane Loevinger’s ego development is called the Impulsive stage. Though this is the known period for toddlers, individuals can be in this phase for a great deal longer, and in reality a certain amount of individuals stay in this impulsive point the their whole life. At this point a person’s ego maintains to be centered on physical emotions, central desires, and direct wants. The second phase is called the Self-Protective stage. This phase is commonly associated with a person’s middle childhood. The self-protective ego is more cognitively refined than the impulsive ego, although they are still using a better consciousness of reason and result, of regulations and penalties, to acquire what that person may want from others. As a result, are more inclined to be oppressive, scheming, and self-indulgent. The third phase is called the Conformist stage. The Conformist ego is extremely devoted in fit in to and gaining the appraisal of significant groupings, such as peer groups seen in most schools. This stage is normally associated to the age group of individuals going into school. These people tend to see and assess who they are based on exterior matters like looks and status. The fourth phase is called the Conscientious/Conformist stage. This is the phase where most United States adults fall into. The conscientious/conformist ego illustrates an amplified but still incomplete understanding of profounder matters and the internal life of whom they are and who other people are. The fifth phase is called the Conscientious stage. At this stage, the inclination in the direction of self-assessment and self-analysis carry on. The sixth phase is called Individualistic stage. This stage is where â€Å"the ego develops a greater tolerance for the individuality of others and a greater awareness of the conflict between heightened individuality and increased emotional dependence.† (Pinel, J.P.J. 2008. p. 377). The seventh phase is called  Autonomous stage. â€Å"The autonomous (I-5) stage of ego development emerges with the capacity to cope adequately with the conflicts of the individualistic level. The person at this level reveals tolerance for ambiguity and high cognitive complexity.† (Pinel, J.P.J. 2008. p. 377). The eighth and final phase is called the Integrated stage. It is said that this stage is the hardest to achieve. During this stage, self-actualization manifests. The individual has genuinely developed and come to terms with their own identity. References McAdams, D. P. (2006). The person: A new introduction to personality psychology. (4th ed.). Hoboken, NJ: Wiley.

Credit Ratings Role in the Financial Crisis

Credit Ratings Role in the Financial Crisis The global financial systems institutional framework has been evolving over time.Every crisis has helped decipher a gap in the financial structure which is then fixed by the regulating authorities.It hasnt been very often that the regulators were able to identify the gaps before the market identified it.This does not serve the purpose of existence of regulatory authorities.In future the role of regulatory authorities should be pro active in nature rather than reactive mode of undertaking corrective actions. The subprime crisis which originated in the united states led to a global melt down which was severe.The mortgage market in the United States saw a tremendous growth in the initial years of the 21st century. Subprime borrowers started obtaining mortgages due to availability of cheap credit, lenient lending practices and appreciation in real estate values. These mortgages were inturn sold by the lenders to investment banks who packaged them into exotic securities and sold them to high risk taking investors seeking high returns. Investors had faith in these packaged securities primarily because of Credit Rating Agencies (CRA) ratings of these securities as investment grade. In 2007, the tide turned and credit became expensive. Home values dropped. Majority of the subprime buyers started defaulting their loan payments. The CRAs rapidly downgraded all the securities for which they had given favourable ratings. This dissertation is undertaken to understand the emergence of structured financial products, the rating process followed by the credit rating agencies for rating them and the mistakes done by the rating agencies, a major contributor to the subprime mess in the United States which had ripple effect across financial markets all over the world. Literature Review: The following research papers and articles have been referred and reviewed in order to gain indepth knowledge about the work done about the dissertation topic under consideration. This would facilitate a clear understanding of different view points to the issue and enable a comprehensive analysis of the topic. According to V.Gupta, R.K.Mittal K.Bhalla (2010), low interest rates, abundant liquidity and a chase for yield led to the emergence of sub prime lending which was given undue support by the credit rating agencies. Credit rating agencies gave investment grade ratings to securitization transactions based on subprime mortgage loans. The CRAs combined lower rated mortgage loans with equity to form mezzanine CDO enabling a higher credit rating. Also CRAs used the same risk metric for assessment of all instruments. The CRAs assigned supersafe, triple-A ratings to structured products that later turned out to be extremely risky, and in some cases worthless. This has been illustrated with few examples of downgrades.The paper concludes that The regulatory framework should also facilitate the conduct of stress tests by users on key model parameters, and provide for the disclosure by credit rating agencies of the economic assumptions underlying their rating of structured products. According to Katz and Salinas (2009), faulty credit ratings and the flawed rating process have been the key drivers to the financial crisis 2007-2008. While the easy availability of (what turned out to be flawed) ratings fueled the growth of thismarket, the subsequent downgrades in ratings accelerated the markets collapse.The paper suggests that While corporate debt ratings are based on publicly available, audited financial statements, structured debt ratings are based on nonpublic, nonstandard, unaudited information supplied by the originator or nominal issuer. Moreover, rating agencies had no obligation to perform due diligence to assess the accuracy of the information and often relied on representations and warranties from the issuers about the quality of the data, which later proved to be inadequate. The researchers note that the credit rating agencies have always been slow to react to market events and a few examples have been quoted.Few measures suggested by the researchers inc lude managing conflict of interest, better transparency, direct government oversight etc. According to Fender and Kiff (2004) , rating od collateralised debt obligations involves assumptions such as default probability, recovery rates and correlated defaults of pool assets. The research paper analyses one of the rating methodologies used which is termed as Binomial Expansion Technique.A comparative analysis of this method and Monte corlo Simulation is done. The paper elaborates the implications of usage of different techniques on the rating outcomes. It finally discusses how methodological differences might induce issuers to strategically select rating agencies to get CDOS rated. According to Barnett- Hart(2009), Collateralized debt obligations (CDOs) have been responsible for $542 billion in write-downs at financial institutions since the beginning of the credit crisis.The poor CDO performance has been attributed to inclusion of low quality collateral with exposure to U.S residential housing market.The role of CDO underwriters and credit rating agencies in the crisis have been discussed. The credit rating agencies failed to rate the performance of CDOS precisely due to over automation in rating methodologies and heavy reliance on input whose accuracy was not verified. The researcher concludes that by understanding the CDO market meltdown story more effective regulatory and economic policies and practices to prevent history from repeating itself in the future. According to Securities and Exchange commission(2008), few observations about credit rating agencies with respect to CDOS have been made.SEC claims that few credit rating agencies could not deal with the substantial increase in the number and complexity of the CDOS since 2002. Rating agencies failed to document significant steps in rating of CDOS including reasons behind deviation from the models. Also the internal audit procedure of rating agencies varied significantly.The report summarises the remedial actions that the Nationally Recognised Statistical Rating Organisations(NRSRO) would take after the SEC examined them and came up with issues to be looked into. Under the new law and rules, NRSROs are required to make certain public disclosures, make and retain certain records, furnish certain financial reports to the Commission, establish procedures to manage the handling of material non-public information and disclose and manage conflicts of interest. The Commissions rules addition ally prohibit an NRSRO from having certain conflicts of interest and engaging in certain unfair, abusive, or coercive practices. According to Partnoy (2008), Credit rating agencies have been the primary drivers of second level securitisation.Investors did not examine the underlying assets and depended on parameters set by rating agencies to assess the CDOS. If the Credit rating agencies had used reasonable and accurate models and assumptions , the CDO transactions would not have been problematic. The paper suggests some policy prescriptions which include elimination of explicit reliance on credit ratings and the claims made by rating agencies that the ratings are mere opinions should not be accepted any longer. The researcher suggests that rolling average of market measures is a much better representation of the instrument than the unchanged credit rating .Credit default swap spreads would provide a warning about the CDOs and their true performance in the market. According to M.K.Datar(2011), the role of CRAs in the crisis has attracted attention basically owing to the severe downgrades during the initial stages of the crisis. The conflict of interest in the payment model has been discussed and the author suggests that investor pay model should be adopted as the issuer pay model creates a bias as rating agencies might be prone to give good ratings because the issuers are paying for it.An alternative platform pay model has been suggested in the paper wherein an issuer approaches a clearing house (platform) with a preset fee to get a rating. The platform would get the ratings done from a pool of recognised CRAs. This process avoids direct contact between the issuer and the rating agency.The paper concludes that better disclosures by CRAs and their subsidiaries in respect of details of earning from rating and non-rating revenues, default and transition statistics would play a key role in improved governance in CRAs. Problem Definition: The dissertation work is undertaken to understand the reasons behind the emergence of the subprime crisis in late 2000s and the role of credit rating agencies in the crisis.The study is divided into two parts studying the pre crisis and post crisis situations and analysing the change in credit ratings of various complex instruments in response to the crisis. The objectives are briefly stated as below: Understand the evolution of structured financial products Understand the causes of subprime crisis Study the credit rating process for CDOS Study the factors that drove the rapid downgrade of CDOs in the initial meltdown stages Analyse the flaws in the rating process which led to failure in forecasting true performance. Suggestions and corrective action for facilitating accuracy in credit ratings of complex products. Research methodology: Research Design: The method adopted for research is causal research wherein the problem in question is understood and the degree of impact of the cause on the effect under study is analysed. The financial crisis that began in 2007 is studied and the contribution of credit ratings to the crisis is analysed. Credit ratings serve as the control group in this research. Finally suggestions for improvement in credit ratings and measures to be taken are proposed. Methods and Techniques of data collection and analysis: To achieve the research objectives, secondary data from reliable sources are being used. Thorough study of the existing literature is being done to understand different ideas and view points on the topic which would facilitate a comprehensive analysis of the issue. Methodology adopted for rating complex products by leading credit rating agencies has been studied in detail which includes statistical tools and financial models. Data sources: Data is being obtained from various secondary data sources for study and analysis. The major sources used for research are as follows: Credit Rating Agencies websites and reports Banking for International Settlements(BIS) working papers and reports Securities and Exchange Commission reports Journals and papers published on Credit ratings contribution to the Crisis. DRIVERS TO EMERGENCE OF FINANCIAL CRISIS 2007-2008: The financial crisis was fuelled right from the early 2000s through various factors , the most important of which is sub-prime lending. This inturn led to construction of CDOs at a later stage in order to transfer the concentrated risk of banks to the investors . Hence it is vital to get a clear idea about the emergence of sub prime lending and evolution of CDOs . Sub-Prime lending: The sub-prime mortgage market caters to customers who are unable to meet normal credit and/or documentation requirements for mortgages. Subprime lending is riskier than normal lending for the banks. Hence banks tend to charge a higher interest rate to compensate for the risk. Over the past decade, this mark-up over prime rates has been about 2%, making lending potentially very lucrative. Only by the mid-1990s did the subprime mortgage market begin to take off as a number of factors emerged which apparently mitigated the default risk on such loans and hence led to an increasing number of banks lending ever-larger amounts to this sector. Some important factors which contributed to a boom in subprime lending are discussed below. Introduction to Sub Prime Lending: Evolution of Structured Financial Products: Collateralised debt obligations have been one of the complex financial products which have been instrumental in driving the financial system into a crisis. The evolution of CDOs needs to be understood in order to study the emergence of the financial crisis. The basic principle behind a CDO involves re-packaging of fixed income securities and division of their cash flows according to a specified structure. A CDO is constructed by creating a brain-dead company, a special purpose entity (SPE) or structured investment vehicle (SIV), which buys assets and issues bonds backed by the assets cash flows. The bonds are divided into a number of tranches with different claims on the principal and interest generated by the CDOs assets. The mechanics of a typical CDO are illustrated in Diagram A.  [1]   In order to understand the sudden growth in the demand for CDOs which in turn led to the financial crisis , it is vital to list out the reasons behind the growth of CDOs which are as below. Rationale behind growth of CDOs: Securitisation has been a way that helped banks to bundle loans and sell it to investors or make it off-balance sheet items .Once these items are removed from the balance sheet the capital adequacy gets more space and hence banks make new loans and the process continues. This basically facilitates banks to free up cash and easily meet BASEL norms for capital adequacy. The second rationale is re-allocation of risk.CDOs helps banks reduce the concentration of risk and also create securities as per specific requirements and risk profiles of the investors. This facilitated institutional investors to purchase CDOs as they can invest only in highly rated investment grade securities. CDOs allowed these investors to gain exposure to assets that, on their own, had been too risky, while investors looking to take more risk and receive potentially higher returns could buy the most junior or equity CDO tranches.  [2]   These are the major reasons behind growth of CDOs . Banks only thought of their own benefits and growth and the aftermath of this action was left to the market to face in reality few years down the lane . The consequences of this act of the highly knowledgeable financial community has been faced by people across the globe. Credit Ratings and CDOs: An overview Investors invest in securities based on various criteria one such being reliable ratings given by well known credit rating agencies. Credit rating agencies(CRA) were basically formed to guide investors assess risk of fixed income securities. CRAs have played a major role in the growth of CDOs market as investors relied on the ratings given to these complex structures and based their investments majorly on these credit ratings. They used credit ratings in place of their due diligence for assessment of CDOs. Credit rating agencies are approved by Nationally recognised Statistical rating organisation(NRSRO) . There are three well known players in the U.S financial market which are Moodys Fitch Standard and Poors These three agencies rated CDOs and the fees generated by rating CDOs were quite high which led to record profits . The percentage of CDO deals that were rated by the credit rating agencies has been given in the below diagram. Source: UBS CDO research Note: The percentage total exceeds 100 as the same instruments have been rated by more than one agency. Revenue earned by the rating agencies has grown since 2002 which has been depicted in the diagram below: Source:thismatter.com/money According to Mark Adelson, current Chief Credit Officer at SP: The advent of CDOs in the mid-1980s was a watershed event for the evolution of rating definitions. Until the first CDOs, rating agencies were only producers of ratings; they were not consumers. With the arrival of CDOs, rating agencies made use of their previous ratings as ingredients for making new ratings à ¢Ã¢â€š ¬Ã¢â‚¬Å" they had to eat their own cooking. For rating CDOs, the agencies used ratings as the primary basis for ascribing mathematical properties (e.g., default probabilities or expected losses) to bonds.  [3]   Credit rating agencies failed to examine the accuracy of the prior collateral ratings. They also used other rating agencies ratings as base for rating CDOS without verifying accuracy.To adjust for the shortcomings in other agencies ratings they used a system called notching where the rating would be decreased by one notch if the rating has been done by another rating agency. For example , if Moodys is rating a CDO which has a collateral rated BB+ by Fitch , Moodys would consider the rating as BB and plug it into their rating model. No analysis of accuracy had been done and it would be assumed that the notching would compensate for any errors in the rating done by Fitch. Figure below illustrates a comparison between the collateral ratings and the corresponding CDO ratings at the beginning and also the current scenario. This shows that the CRAs somehow gave huge amounts of AAA rated CDO securities from collateral with much lower ratings, reassuring the fact that that main reason why CDOs were so profitable in 2005-2007 is that it was possible to generate a high proportion of highly rated securities from lower quality assets. That practice backfired, resulting in massive downgrades of the CDO tranches as it became apparent that the rating agencies had been overly optimistic. While in 2005-2007, the initial ratings given to CDO tranches were on average better than the ratings of their underlying collateral assets, current CDO tranche ratings are worse than their associated collateral pool ratings which is an area that needs attention. The following figure shows the downgrades of CDOs over the years. The numbers on the y-axis correspond to the rating scale with lower numbers equal to higher-quality ratings (1=AAA, 22=D). An overview about the credit ratings and CDOs has been done. The following section elaborates the rating methodologies adopted by the rating agencies which have different variables considered for the purpose of rating the complex financial instruments and the assumptions behind them. CDO Rating Methodology: CDOs are based on portfolios of instruments combined together and not on a single loan. Rating these complex structures requires ascertaining a probability of default (PD) to each instrument in the portfolio and involves assumptions relating to recovery rates and default correlations. Thus it combines credit risk assessments of the individual assets and estimates about default correlations using credit risk modelling. There are two widely used methodologies for rating CDOs namely: Binomial expansion technique Monte Carlo Simulation Each method is discussed initially and then a comparison is done between the techniques and their impact on the ratings. Steps in the Rating Process: The reliability of a CDO rating depends on the agencys ability to assess the credit risk in the underlying asset pool and accurate modelling of the distribution of cash flows from the asset pool to different groups. All rating agencies generally follow a two stage rating process. In the first stage, analytical models are used to assess credit risk. The tools applied for analysing CDO pools differ according to the nature of underlying assets and are also based on the rating agencies. The second stage of the process comprises of structural analysis. This stage involves detailed modelling of cash flows, legal assessments and evaluations of third parties involved in the deal such as asset managers. The results of the cash flow analysis are used as input in the credit model in the form of adjustments in particular model assumptions. Finally, all information is aggregated and combined into a single, alphanumeric rating which is benchmarked to the historical performance of bonds. RATING METHODOLOGIES: The famous CDO rating methodology is based on Moodys quantitative approach for determining expected losses for CDO tranches which is called the binomial expansion technique (BET). BET was introduced in the year 1996 and is still used in CDO analysis along with a number of other new methodologies. The method relies on the use of diversity score (DS) which is used to map the underlying CDO portfolio with a hypothetical portfolio that consists of homogeneous assets equal to the diversity score. For calculating expected loss distributions a simpler hypothetical portfolio of homogeneous, uncorrelated securities is used in place of the original portfolio. As the number of assets in the hypothetical pool is assumed to equal the diversity score, it will be lower than the number of assets in the actual CDO portfolio to account for uncorrelatedness under the BET. Given the homogeneous nature of the hypothetical portfolio, the behaviour of the asset pool can be explained by DS+1 default scenarios with default occurring for 0 assets, 1 asset, DS assets, where the probability of each scenario is calculated using the binomial formula. After working out the cash flows and losses under each default scenario, the obtained output from the binomial distribution are converted into estimates of the portfolio and tranche loss distributions. An alternative method that is used in by three major rating agencies is Monte Carlo simulation technique which estimates the default properties of the underlying CDO asset pool based on repeated trials of random defaults with correlation structure that is assumed. In this process, default events are simulated within a credit risk model, where default occurs when the value of assets fall below that of its liabilities. The models main inputs are asset-level probabilities of default and pair-wise correlations of assets, which are converted into an estimate of the entire pools loss distribution. This distribution is used with other inputs, to determine the required subordination level (level of credit enhancement) for each CDO tranche, where desired tranche ratings are assumed constant or given.MC approaches give more accurate loss distribution estimates, they are computer intensive and take a long time to provide accurate results. Especially for cash flow CDOs it is very difficult to co nstruct an efficient MC simulation that accounts for all cash flow nuances .Sometimes it takes hours for an MC simulation to determine the subordination level for an AAA tranche and this can be complicated when further assumptions are made. In managed portfolios, the relative value of the simulation approachs asset-by-asset analysis is less while some of the BETs implicit simplifying assumptions (like equal position sizes) closely resemble typical covenants in managed deals. The choice of rating methodology basically considers a trade-off between accuracy and efficiency, and the result may differ for certain types of CDO structures. This is one of the reasons for Moodys to introduce a new Monte Carlo simulation-based method called CDOROM to rate static synthetic CDOs, while it continues to use the BET and its modifications for rating cash CDOs and managed structures.

Analysing The Organisational Structure Of Syngenta

Analysing The Organisational Structure Of Syngenta 1-it has adopted a culture of innovation and progression along with the changes in needs of customers 2-it has not selected a conventional hierarchical structure that could be quite in appropriate for the company based on research 3-it has focused on authorizing the employees to use their power within specified limits so he could get the ownership of his task 4-it has adopted matrix structure that could be the best way to bring out the maximum potential from the work force as people from diversified fields sit together to perform a specific task and thus synergized efforts results in a way better outcome 5-it has fostered the employees to strengthen their skills and capabilities by not only specializing them in their specified fields but also make them educated about situation handling, time management, leader ship skills ,task motivation etc 6-they adopted a concept of teams rather than group as positive synergy of team leads to maximum performance in which every member makes use of not only his own competency but also other s expertise and skills ,this coordinated effort leads to comparatively better results than groups Disadvantages 1-its functional areas mostly work in collaboration with each other but it also works effectively as independent department .there is a need to specify situations in which each department has to perform its work independently or dependently in order to avoid misconception 2-as per few of team leaders their role is an intermediary between higher management and lower staff ,such statement could make confusion so there should be a specific style of leadership that their tam leaders should adopt so they teams performance could be enhanced 3-most of the scientist in Syngenta are not given specific research departments to use their expertise but they are rotated in different departments such as marketing that is totally new for them, they may move around different places for other tasks that could affect their specialized skill for which they are hired 4-in Syngenta the concept of innovation is a bit mixed up with the concept of openness to experience. It focuses on enabling employees to be open to experience different things to increase their innovative sills that may not be a necessary step to enhance creativity ORGANIZATIONAL STRUCTURE OF PG Advantages 1-it focuses on thinking globally as it is spread across the globe so for each of its products it has to consider the global aspect primarily along with focusing the local customers interest according to their regions 2-its multidivisional structure enabled the organization to create the equity of brands distributed in its five business units worldwide and emphasizing on acting locally according to different regions 3-it has specified seven market development organizations which aim to develop new markets for the product line of company 3-global business services group is responsible for characterizing and then transferring information into a meaningful form throughout the worlds in every country where the company is running its business 4-corporate functions group aims to assist global business unit and market development organization to give their best practices; it also helps making external relations, human resource management and I.T management 5-it has strong focus on external environment to identify new opportunities by taking information from customers and suppliers 6-it supports creativity and seeking diversification of ideas to differentiate their products 7-low formalization and procedures in this structure provide comfortable environment for employees 8-low specialization causes the employees to be generalized about the tasks assigned to them in a certain job description 9-decntrailzation of decision making and authority enables the employees to interact frequently and exchange ideas about how to further differentiate the product Disadvantages it currently uses cooperative form multidivisional structure to strengthen its production strength in which different division work in cooperation to share their competencies but they should also focus on other strengths like marketing ,RD ,distribution to make use of cooperative form . 1-it currently focuses on product divisions for long term growth there is a need to emphasize on market divisions as well 3- It has modified the specific cooperative form of multidivisional structure according to its unique strategy 4-the success of cooperative multidivisional structure is influenced by how well the information is shared and processed by various departments so it may cause the loss of managerial autonomy and authority so, it may affect the integrated information processing activity that is demanded by this structure 5-it could also affect the individual performance of division as the reward system in the cooperative form structure is based upon the overall perfomance4 of company besides outcomes and efforts made by individual departments so it could be a bit discouraging for the high performance departments as they are being rewarded equally as others APPROPRIATE CULTURES FOR SYNGENTA AND PROCTER GAMBLE The appropriate culture for Syngenta should be such that it not only emphasize on team building but also it should focus on leadership skills as there is an environment of diversification with innovation so all the employees should not only be given multi skilled teams but they should also be given a chance to work in their specialized teams. Teams should be made after discussing with work force so every member could be comfortable with each other. There should be a management by objectives in which employees and mangers set their goals with mutual agreement so every employee should be committed with his goal and this owner ship may result in achievement of tasks in a better way. Open door policy should be adopted in which lower level staff is free to interact with senior management via open discussion sessions. This uninterrupted communication will lead to enhancement of trust and loyalty among the employees. Team leaders should specifically be trained to enhance their leadership sk ills according to specific style of leadership relevant to their personality. There is a need to arrange employee activity programs on regular bass to enhance the relationship between employees and creating a friendly and helpful culture .these steps are important for the maximum utilization of its human resources. In Procter and gamble there is a need of clear and simple communication from the top management to lower staff so every employee could easily understand the continuous innovation and modification in products .currently there is a strong focus to gather information from external environment like customers and supplier so internal sources of information from employees should also be considered important .decentralization should be implemented to a certain limit as there may be certain thing for which decision making by middle or lower management may be harmful so there should be a centralized approach in few cases. There is need of formalized procedure and standard operating program to run the operation in an organized manner. Specialization of tasks should also be taken as important factor to bring the maximum potential out of employee, as lack of specialization and generalized activities under a certain job description may cause confusion in employee. There is a need to utilize the e mployee skills according to his expertise for which he is specialized whereas diversified tasks should be assigned alongside. There should be a culture of specialization as innovation doesnt only come up with diversification but specialization and research in a certain field may lead to creation of a new product. EFFECT OF STRUCTURE AND CULTURE ON ORGANIZATIONS SUCCESS It is the most important factor for the success of an organization as it arranges the employees, management and workforce in a chain of commands. There is always a need for a formalized structure of positions and ranks in which the whole organization is arranged. The culture of a company is vital for its employees growth and survival. Most of the employees dont find convenient to work in strict and centralized management structure. Currently the multiple layers f hierarchy has been reduced to one or two layer in which the communication between upper and lower staff has been made relatively simple and easy. There is no need to get approval due to delegation by senior management to lower staff .It is an attempt to build trust and confidence in the employees. Culture plays a vital role in performance of employees Multidivisional structure is a good example of organizational structure in which every department works in collaboration with each other and thus creating the best value for cu stomers. Total quality management approach is also an attempt to produce quality by each and every member of organization for the satisfaction of customers. Structure is important as it helps the employees to view the clear picture of how they can approach the highest position and how they can interact and share ideas with them. Culture of organization should always be friendly and trustful as it helps employees feel as if they are at home. By establishing a positive and helpful culture we can achieve the organizational objectives not only better but also higher than expected through maximum utilization of employees potential, because happy employee leads to enhanced performance. FACTORS INFLUENCING INDIVIDUAL BEHAVIOR AT WORK Demographic Factors: The demographic factors are, culture, ethnic group, time, gender, etc. company favor people that go to superior socio economic setting, well cultured, youthful etc as they are supposed to be performing superior than the others. In Syngenta the youthful and active professionals that have first-rate educational background and efficient communication ability are always required, the analysis of demographic feature is important as it help out managers to choose the appropriate applicant 2. Aptitude and expertise: The physical ability of a person to do anything can be called as aptitude. Expertise can be termed as the skill to act in a way that permits a person to do better. The person performance and presentation is extremely inclined by aptitude and expertise. An individual can do well in Syngenta if his aptitude and expertise are coordinated with the job necessity. The managers should compare the aptitude and expertise of the workers with the job necessity. 3. Perception: The process intended for inferring the signals of environment in a significant manner is termed as perception. Every person on according to his mental capacity can systematize and understand environmental signals. There are many aspects that manipulate the perception of a person. The examination of perception is extremely important for the managers at Syngenta, It is vital for them to generate the positive work setting so that workers recognize them in most constructive manner. The workers are probable to do well again if they perceive it in an optimistic manner. 4. Approach: approach can be defined as a propensity to react constructively or critically to specific individual, situation and object. The factors such as relatives, culture, background, and association influence the development of approach. The managers in Syngenta must learn the factors associated with work as to generate the job setting in a positive manner that workers are convinced to create an optimistic approach towards the individual job. The workers can do better if they their approach is positive. 5. Personality: Personality can be termed as the examination of qualities and attributes on an individual and the relation between those characteristics and how he responds to certain situations. The numerous issues that affect the personality of a person are genetics, relatives, civilization, society and circumstances. It involves the truth that persons vary in their style while reacting to the environment of organization. It helps the individuals to appropriately guiding their hardships and encouraging them for the achievement of the objectives of company .in Syngenta it needs to be considered that dissimilar environment may create different reaction, so the study of these reactions is very important. Syngenta requires a specific kind of behavior from their employees like creativity and innovation in job, need acknowledgement for achievements, passion to achieve etc .and such behaviors can be revealed during inspection, education, experience, guidance, etc HENRI FAYOLS FUNCTIONS OF MANAGEMENT AT SYNGENTA The Five Functions are: 1. PLANNING At Syngenta there is a need to draw up strategy of activities along with agreement, stability, elasticity and accuracy considering the companys assets, kind and importance of effort and potential. Constructing a strategy is the most complicated of the five functions and needs the vigorous contribution of the whole association. Planning must be synchronized on diverse stages and with different periods of time. 2. ORGANISING At syngenta it is required to organize the resources, employees and supplies for the operation of the company, and outline a structure to go with the work. Organizational composition relies wholly on the number of workers. An enhancement in the number of functional activities increases the associations human resource needs and supports added levels of management; 3. COMMANDING At Syngenta it should maximize return from all workers in the benefit of the whole company. Booming managers have private truthfulness, converse without a doubt and support their decision on normal review. Their systematic knowledge of workers generates harmony, vigor, innovation and devotion and remove lack of ability. 4. COORDINATING At Syngenta there is a need to merge and synchronize actions and hard work to continue the stability between the actions of the association as in production to marketing and finance to marketing. Fayol has suggested weekly meeting for department leaders to solve issues s of general concern; 5. CONTROLLING At Syngenta it is required to categorize flaws and discrepancies by regular feedback, and coordinating actions with strategy, guidelines and commands. Fayols management functions let authority functions to operate professionally and efficiently through coordination and controlling techniques. At Syngenta, there is a need of relationship officers and a common group. MANAGEMENT APPROACH AT SYNGENTA HUMAN BEHAVIOUR APPROACH It takes Organization as community, it consist of two parts: a) Interpersonal Behavior Approach it involves the Psychology of individual employees b) Group Behavior Approach it involves the behavior of a group of individuals à ¢Ã¢â€š ¬Ã‚ ¢ Features -it makes use mainly from human psychology and sociology. -it focuses on understanding individual relationships. -it gives importance to motivation that leads to high productivity Leadership, participative management, good human relationships and group dynamics are the major areas of this approach -it explains how management can be effective by making use of knowledge regarding behavior of à ¢Ã¢â€š ¬Ã‚ ¢ Limitations It treats management quite similar to human behavior It highlights the organization and organizational behavior in an indistinct manner. MANAGEMENT APPROACH AT PROCTER AND GAMBLE SOCIAL SYSTEM APPROACH à ¢Ã¢â€š ¬Ã‚ ¢it mainly focuses on understanding the behavior of individuals and groups. à ¢Ã¢â€š ¬Ã‚ ¢ Features 1. Social System is an organization of cultural associations 2. The association exists between exterior and interior atmosphere of the company. 3. Formal association is a relationship of social groups working within an organization based on culture. 4. The collaboration between different departments is necessary 5. There is synchronization between the goals of organization and goals of groups. Decisions of organization are based upon the interest of every individual rather than for a single group of individuals à ¢Ã¢â€š ¬Ã‚ ¢ Limitations It does not completely cover the practice of management -it neglects numerous management approaches and methods that are essential to involved managers. LIKERTS LEADERSHIP STYLES EXPLOITIVE AUTHORITATIVE In this style, the leader has a small worry for citizens and utilizes such technique as bullying and other terrifying technique to get acceptance. Communication is approximately downwards and the expressively isolated issues of citizens are overlooked. BENEVOLENT AUTHORITATIVE When the leader adds worry for public to a commanding place, a benevolent dictatorship is shaped. The leader now utilizes rewards to motivate suitable actions and take notice more to issues of lower staff, although what they pay attention to is often limited to what their inferior staff believes that the manager wants to listen. There may be a small allocation of authority to inferiors but still decisions are made in a centralized way CONSULTATIVE The upward surge of information here is still vigilant to some extent, though the manager is making authentic efforts to pay attention carefully to new ideas but major decision are still made via centralized system PARTICIPATIVE The manager makes utmost use of participative technique, involving lower level staff of organization in making decisions. People across the organization are emotionally close to each other and perform well at different levels .they are given chance to participate in exchanging ideas and information regarding decision making for the organization In Syngenta participative style of leadership is used in which employees from diversified department are given equal opportunity to share their views and inputs in various functional and operational levels. They are given opportunity to participate along with team leaders in resolving different issues of team and making improvements and innovation in the products and value for the customers MOTIVATIONAL THEORIES ALDERFERS ERG THEORY It is divided into three types of needs Existence needs are requirements for physiological and material comfort. Relatedness needs are requirements for fulfilling interpersonal associations Growth needs are requirements for sustained mental augmentation and progress. This approach is practiced by mangers of Kellogg which is a well known name in health foods it suggests that dissatisfied desires motivate behavior and when lower level needs are satisfied they get less important. He probably goes for higher level needs but if could not be achieved then he gets dissatisfied again and goes down to lower level needs which is termed as frustration regression. Which shows that already satisfied lower level needs may get reactivated and influence individuals behavior if his higher level need is not met .so managers normally give chance for personnel to emphasize on the significance of higher level desires. HERZBERGS TWO-FACTOR THEORY Frederick Herzberg offers structure to understand the motivational aspect of job setting. In his two-factor theory, Herzberg spotted out two kinds of factors that influence motivation in the office: Hygiene factors include salary, job protection, work setting, managerial rules, and practical excellence of management. Though these aspects do not encourage workers, they can create discontent if they are missing. Advancement in hygiene factors does not essentially enhance satisfaction. Satisfiers or motivators includes dependability, accomplishment, development chances, and feelings of acknowledgment, and plays a vital role in job satisfaction and motivation. For instance, managers can get to know what people actually perform in their work and make augmentation, thus enhancing their job satisfaction and performance. its being practiced in NESTLE(UK) in which mangers practice this useful theory of motivation to motivate the staff and subordinates in order to enhance their job satisfaction .using Herzbergs two-factor theory, managers make sure that hygiene factors are sufficient and then put up satisfiers into jobs. DIFFERENCE BETWEEN TEAMS AND GROUPS CHARACTERISTICS OF A TEAM Team has Shared Leadership roles. It discusses, decides, and does real work together. There is a specific purpose of tem which it delivers accountability is mutually by the whole team and individual as well .Efforts are always made collective and performance is also measured in collective form. It always welcomes open ended discussion and active participation in problem solving .in Syngenta there is trend of teams rather than groups which is a positive approach in making innovation and advancement by making multi talented teams in the organization having members from different specialized fields. CHARACTERISTICS OF A WORK GROUP It has Strong, clearly focused solo leader who discusses, decides and delegates power to members. The objective of group is similar to that of organization .accountability is entirely individual .Efforts are made and performance is measured on individual basis. Meetings are normally run to share information. There is problem with group that it does not exactly determine what the organization requires from them. They cant even analyze the exact potential as group. They are not capable to design any strategy specifically for the group. It is normally seen in pharmaceutical companies like GSK where sales teams are made but they are actually groups in which every person is responsible for his own territory and assigned a specific sales target .all he does is to achieve the target and he doesnt need to bother about other members. Sales meeting is normally done to review the sales figures and future planning. SPECIFIC ELEMENTS OF TEAMS AT SYNGENTA At Syngenta there is a concept of innovation widely accepted and for that purpose projects teams are designed in which individuals from different departments are taken into team having own specialty and expertise regarding the project which is lead by trained team leader who normally adopts participative leadership style as every member is expert in his own field so he has given equal chance to participate in project accomplishment that is how every member of tem gets benefit from each other .the major issue with these is that they are short lived means they normally gets dissolved after a short period of time when the task gets accomplished and members are shifted to another project in that way they are unable to develop interpersonal relation with other members of teams .here it feels that main task of the team is not to make a synergized work force but to achieve the objective of company .These project teams are effectively working over major business strategies so there is a need to develop intra team liaison and emphasize on strengthening them as they are vital for making a successful teams .Although communication is better within the team but it is not up to the mark to develop understanding between team members .its functional areas can be improved to a great extent by focusing on team building as its members a competent enough to make effort as a team member as per their expertise. Leadership is also effective here as members have complete trust on their leaders that he understands their issue and resolves them quickly .the reason is that leaders are well trained and supportive to get the maximum potential of members so it should always be focused because a change in leadership style may cause inter team conflicts and resistance by members for leader. EFFECT OF INCREASED USE OF TECHNOLOGY ON TEAM PERFORMANCE improvement in networking and telecommunications have show the way to the propagation of virtual teams that do not work face-to-face but communicate over a computer based medium of communication .its members work together as interdependent group members on a common task while they are far away from each other at distant places .so the only way to interact and share ideas is computer mediated communication network and computer supported cooperative work. in Procter and gamble it has affected the team performance as virtual teams are not as effective as real teams because there is a lack of physical interactions and there is less chance of understanding each other as a team because every member is isolated from each other. Each member takes his task as the only responsibility to fulfill rather than team performance. There is lack of synergy in such teams and accountability is also individual. Even performance evaluation and efforts are also individual based rather than collective. So i t overall affects the performance of team because every member thinks about his own performance regardless of what team is performing and how well the task is accomplished by the team due to lack physical interaction and passion as a team.

Clean Coal Technology :: Energy Environment Environmental

Clean Coal Technology The Sun is one of the most valuable resources to us as human beings and we would not exist without it. It has provided the earth with energy since the beginning of the universe. One way that the power of the sun is utilized by us is through the use of fossil fuels. Fossil fuels are essentially energy stored by the sun from milllions of years ago. One of our most valuable fossil fuels is coal. We have been using it for decades, but are just now learning all of the negative drawbacks that come with burning coal. That is why many people are turning to Clean coal technology to continue to utilize coal for a power source. Clean Coal Technologies (CCTs) are defined by the WCI as 'technologies designed to enhance both the efficiency and the environmental acceptability of coal extraction, preparation and use' . These technologies reduce emissions, reduce waste, and increase the amount of energy gained from each ton of coal. There are a wide variety of technologies that are available to improve our coal performance. This can be done by: Enhancing of existing options, Deploying of Advanced Technologies, Exploiting Synergies with Renewables, and Development and Commercialization of Next Generation Technologies (â€Å"Coal†). Some environmental problems that they will be trying to address are: Particulate matter, trace elements and SOX and NOX, and mercury. There are numerous companies that think that there is a strong future for coal power both in the Us and around the world. The CCPC's mandate (Canada.) is to research, develop and demonstrate commercially viable clean coal technology. They plan to build a full-scale, coal-fired demonstration plant in the next decade. The demonstration plant, expected to be in operation by 2012, will be designed to remove greenhouse gas and all other emissions of concern from a 'greenfield' facility(Canada). The Combustion Engineering Association seeks to promote the science of combustion engineering and to promote best practice. Through Education, Representation, Promotion, and specialty advice they plan to help coal companies. Meeting rising demand for clean, reliable and affordable electricity will require the use of coal for the foreseeable future, which in turn will require the development and demonstration of new, environmentally-sound technologies for coal-based electricity generation. Clean Coal Technology :: Energy Environment Environmental Clean Coal Technology The Sun is one of the most valuable resources to us as human beings and we would not exist without it. It has provided the earth with energy since the beginning of the universe. One way that the power of the sun is utilized by us is through the use of fossil fuels. Fossil fuels are essentially energy stored by the sun from milllions of years ago. One of our most valuable fossil fuels is coal. We have been using it for decades, but are just now learning all of the negative drawbacks that come with burning coal. That is why many people are turning to Clean coal technology to continue to utilize coal for a power source. Clean Coal Technologies (CCTs) are defined by the WCI as 'technologies designed to enhance both the efficiency and the environmental acceptability of coal extraction, preparation and use' . These technologies reduce emissions, reduce waste, and increase the amount of energy gained from each ton of coal. There are a wide variety of technologies that are available to improve our coal performance. This can be done by: Enhancing of existing options, Deploying of Advanced Technologies, Exploiting Synergies with Renewables, and Development and Commercialization of Next Generation Technologies (â€Å"Coal†). Some environmental problems that they will be trying to address are: Particulate matter, trace elements and SOX and NOX, and mercury. There are numerous companies that think that there is a strong future for coal power both in the Us and around the world. The CCPC's mandate (Canada.) is to research, develop and demonstrate commercially viable clean coal technology. They plan to build a full-scale, coal-fired demonstration plant in the next decade. The demonstration plant, expected to be in operation by 2012, will be designed to remove greenhouse gas and all other emissions of concern from a 'greenfield' facility(Canada). The Combustion Engineering Association seeks to promote the science of combustion engineering and to promote best practice. Through Education, Representation, Promotion, and specialty advice they plan to help coal companies. Meeting rising demand for clean, reliable and affordable electricity will require the use of coal for the foreseeable future, which in turn will require the development and demonstration of new, environmentally-sound technologies for coal-based electricity generation.

Human Nature :: essays papers

Human Nature In â€Å"Shooting an Elephant† , human nature is the same as it would be in just about any story that we would read or hear. Human nature is no different in Burma than anywhere else in the world. In this story we see different degrees of human nature, from completely normal to in some cases extreme. This essay is mainly focused on peer pressure. â€Å"Should I shoot the elephant or should I not?† or â€Å"Will I lose face with these people if I don’t shoot the elephant?† In this essay, I will discuss the traits of the different characters. Orwell was the kind of person that did not have a very high self-esteem. He did not have his ducks in a row, so to speak. I don’t think that Orwell was one to function under pressure. He would give in to what he thought the people of Burma wanted, not to what he wanted. But secretly inside he hated the environment in which he lived, he hated the imperialistic government in which resided in Burma. He hated the residents of Burma. He stated that he would love to stick his bayonette into the stomach of a Buddhist priest. He felt all of this hatred for the people around him, but yet he felt as if he had to go along with everything and everyone else just to live in harmony. As Orwell was summoned to the â€Å"tiny incident† as he called it, taking care of the elephant situation, he found that the residents of the village did not know exactly what was going on with the elephant until they found out that there could possibly be a shooting, or at least some excitement. For example, he asked some of the villagers if they had seen the elephant. Some said that the elephant went to the left and some said that the elephant went to the right and some did not even know about the elephant at all. The people seemed to be only out for themselves. They were not interested in the situation until they found out that they might be able to benefit from it. This is typical of people in any culture, especially in present times. In the last paragraph of Orwell’s essay, there had been two men that had feelings on the shooting of the elephant.

Ray Bradbury :: History

Ray Bradbury Ray Bradbury was born on August 22, 1920. He was the third son of Leonard Spaulding Bradbury (a telephone lineman for Waukegan Bureau of Power & Light [Wolfe 62, http://www.brookingsbook.com/bradbury/biography.htm]) and Esther Marie Bradbury (a Swedish immigrant [Snodgrass 73]). Ray lived in Waukegan, Illinois for six years until his family left to Tucson, Arizona in 1926. (http://www.brookingsbook.com/bradbury/biography.htm. When Ray Bradbury was eleven, he would be writing stories on butcher. (http://www.brookingsbook.com/bradbury/biography.htm) Ray was very much into science fiction, horror movies, books, comic books, and magic acts. (Snodgrass 73) At age 12, Ray read a newspaper headline reading "World Would End Tomorrow". (Tucson 1932) Young Ray was all excited about this event so he and his brother packed a lunched and camped out on a ridge to see the end. They waited for some time and nothing happened. Disappointed, he and his brother left the ridge and went home. From that point on, Ray vowed to separate from religion. Why? Because he doesn't like a god who likes to see his people run in pseudo-terror. (Vollmer) In 1932, - after his father, Leonard Spaulding Bradbury, was laid off work because of the depression - his family moved to Los Angeles, California. (http://www.brookingsbook.com/bradbury/biography.htm) In 1935, at the age of fifteen, Ray would continue writing stories. Every once in a while he would send them to national magazines for print. (Wolfe 63) None of his work, at this time, was printed. Even though his work was never published, that didn't dispair him from his love of science fiction. With that, he joined the Los Angeles Science-Fiction Society. (Snodgrass 73) Later in the same year, Ray printed out his own magazine called Futura Fantasia. Futura Fantasia only consisted of Ray Bradbury's work. The magazine lasted for only four issues. (Snodgrass 73) In 1938, Ray Bradbury finished High School at Los Angeles High School in Los Angeles, California. (McNelly 918) Nearly four years of trying to have one of this stories being published, Ray has his fist printing with Imagination! Magazine and the story called Hollerbochen's Dilemma. (http://www.brookingsbook.com/bradbury/biography.htm) This was a big break for Ray. He had never had a piece of work of his being printed. Some of Ray's influences have been "†¦ L. Frank Baum's magic land of Oz, the never-never Africa of Edgar Rice Burroughs' Tarzan of the Apes, and Barsoom, Burroughs' impossible, romantic Mars†¦". (McNelly 918) But with even these writers, his biggest influence was not of a writer, but of a magician act of a passing circus.

Stylistic Analysis of Great Gatsby

F. Scott Fitzgerald Born in St. Paul, Minnesota, on September 24, 1896 F. Scott Fitzgerald was the son of Edward Fitzgerald, who worked for Proctor and Gamble and brought his family to Buffalo and Syracuse, New York, for most of his son's first decade. Edward Fitzgerald's great-great-grandfather was the brother of the grandfather of Francis Scott Key, who wrote the poem â€Å"The Star-Spangled Banner. † This fact was of great significance to Mrs. Fitzgerald, Mollie McQuillan, and later to Scott.Mollie Fitzgerald's own family could offer no pretensions to aristocracy, but her father, an Irish immigrant who came to America in 1843, was a self-made businessman. Equally important was Fitzgerald's sense of having come from two widely different Celtic strains. He had early on developed an inferiority complex in a family where the â€Å"black Irish half †¦ had the money and looked down on the Maryland side of the family who had, and really had †¦ ‘breeding,’â €  according to Scott Donaldson in the Dictionary of Literary Biography.Out of this divergence of classes in his family background arose what critics called F. Scott's â€Å"double vision. † He had the ability to experience the lifestyle of the wealthy from an insider's perspective, yet never felt a part of this clique and always felt the outsider. As a youth, Fitzgerald revealed a flair for dramatics, first in St. Paul, where he wrote original plays for amateur production, and later at The Newman Academy in Hackensack, New Jersey. At Princeton, he composed lyrics for the university's famous Triangle Club productions.Fitzgerald was also a writer and actor with the Triangle Club at college. Before he could graduate, he volunteered for the army during World War I. He spent the weekends writing the earliest drafts of his first novel. The work was accepted for publication in 1919 by Charles Scribner's Sons. The popular and financial success that accompanied this event enabled Fitzgerald to marry Zelda Sayre, whom he met at training camp in Alabama. Zelda played a pivotal role in the writer's life, both in a tempestuous way and an inspirational one.Mostly, she shared his extravagant lifestyle and artistic interests. In the 1930s she was diagnosed as a schizophrenic and was hospitalized in Switzerland and then Maryland, where she died in a fire. For some time, Fitzgerald lived with his wife in Long Island. There, the setting for The Great Gatsby, he entertained in a manner similar to his characters, with expensive liquors and entertainment. He revealled in demonstrating the antics of the crazy, irresponsible rich, and carried this attitude wherever he went.Especially on the Riviera in France the Fitzgerald’s befriended the elite of the cultural world and wealthy classes, only to offend most of them in some way by their outrageous behavior. Self-absorbed, drunk, and eccentric, they sought and received attention of all kinds. The party ended with the hospitalization of Zelda for schizophrenia in Prangins, a Swiss clinic, and, coincidentally, with the Great Depression of 1929, which tolled the start of Scott's personal depression. In the decade before his death, Fitzgerald's troubles and the debilitating effects of his alcoholism limited the quality and amount of his writing.Nonetheless, it was also during this period that he attempted his most psychologically complex and aesthetically ambitious novel, Tender Is the Night (1934). After Zelda's breakdown, Fitzgerald became romantically involved with Sheila Graham, a gossip columnist in Hollywood, during the last years of his life. He also wrote but did not finish the novel The Last Tycoon, now considered to be one of his best works, about the Hollywood motion picture industry. Fitzgerald died suddenly of a heart attack, most likely induced by a long addiction to alcohol, on December 21, 1940.At the time of his death, he was virtually forgotten and unread. A growing Fitzgerald revi val, begun in the 1950s, led to the publication of numerous volumes of stories, letters, and notebooks. One of his literary critics, Stephen Vincent Benet, concluded in his review of The Last Tycoon, â€Å"You can take off your hats now, gentlemen, and I think perhaps you had better. This is not a legend, this is a reputation – and, seen in perspective, it may well be one of the most secure reputations of our time. † General characteristic 1.The text under consideration is a part of well-known novel â€Å"The Great Gatsby† by F. Scott Fitzgerald. F. Scott Fitzgerald is widely praised as the finest and most celebrated novelist of the twentieth century America. Fitzgerald's masterpiece The Great Gatsby, referred to as â€Å"The Great American Novel†, stands as the supreme achievement of his career. The Great Gatsby is the classic novel about the American Dream, one of the great novels of the 20th Century as it captures perfectly some essential quality of th e American myth and dream of the Jazz Age.The novel has profoundly portrayed the unsatisfied desire of the wealth and the success and displayed the theme of the novel— the disillusion of American dream. Meanwhile, it also shows Fitzgerald's outstanding talent and the writing technique incisively. His style is exquisite, and the plot is compelling. The splendid work establishes Fitzgerald as a great writer in American literature. Fitzgerald's novel reveals his poetic temperament and style. His observation to the world is exquisite. 2. The general slant of the text is a 1st person (sing. narration, which shows that we deal with narrative with the personage uttered monologue – so the whole narration sounds very subjective. Narrator clearly expresses his opinion, gives an extraordinary description for all the personages and events. 3. The text of the story is not homogeneous. The author’s narration is interrupted by the dialogues of the characters. Direct speech har moniously interrelates with narration. It leaves much for the reader's guesswork and helps the reader to realize all the events taking place in the story. 4. The linguo-stylistic analysis proper: I.Phonographic analysis The traditional text segmentation is observed in this story. It consists of paragraphs. Sometimes direct speech appears in the story. Also changes of the print present in the story, especially capitalization of some words. Author wants to underline some words and phrases with the help of this mean. That’s why he indicates the whole word by the capital letters. e. g. A momentary hush; the orchestra leader varies his rhythm obligingly for her, and there is a burst of chatter as the erroneous news goes around that she is Gilda Gray’s understudy from the FOLLIES. I don’t think it’s so much THAT,† argued Lucille sceptically; â€Å"it’s more that he was a German spy during the war. † â€Å"There’s something funny abou t a fellow that’ll do a thing like that,† said the other girl eagerly. â€Å"He doesn’t want any trouble with ANYbody. † As for rhythmical background of the text, there are alliteration and assonance for better reading and perception of the story. e. g. Every Friday five crates of oranges and lemons arrived from a fruiterer in New York†¦ Laughter is easier minute by minute, spilled with prodigality, tipped out at a cheerful word. II. Lexical analysis ) The words are stylistically neutral in the text. The communicative situation is highly informal. Narrator describes all events which take place at the Gatsby’ party. The communicative situation is highly informal. The vocabulary includes not only standard colloquial words and expressions, but also idioms, phrasal verbs, barbarisms, etc. e. g. The bar is in a full swing, and floating rounds of cocktail permeate the garden outside, until the air is alive with chatter and laughter†¦ â€Å"See! † he cried triumphantly. â€Å"It’s a bona-fide (real) piece of printed matter†¦Ã¢â‚¬  Also the colloquial words proper are observed here. . g. â€Å"†¦This fella’s a regular Belasco. It’s a triumph. What thoroughness! † The writer strong sense of place is revealed by the use of barbarism such as hors-d’oeure (snack), chauffeur, gayety (elegance), etc. Even some archaic phrases are in the text. e. g. †¦already there are wanderers, confident girls who weave here and there among the stouter and more stable, become for a sharp, joyous moment the centre of a group, and then, excited with triumph, glide on through the sea-change (a profound or notable transformation) of faces and voices and color under the constantly changing light. ) The analysis of the vocabulary shows that author uses extraordinary words and words combination to make reader complicit in the story. The most of the words are neutral but rich in connotations. III . Morphological analysis Past Indefinite Tense is frequently used in the chapter, because narrator speaks about past events. But in the third paragraph Past Indefinite Tense is changed for Present Indefinite and Present Continuous Tenses to transfer the reader into the atmosphere of celebration, it creates the effect of immediate presence. The change of tenses registers changes in the narrated events. IV. Syntactic analysis