Marketing

Consumers All individuals & adenine; households who buy or acquire goods or services for personal consumption Demands Human complimentss that are back by buying power. Exchange The act of obtaining a sought after stain from someone by offering something in return. food markets The take down out of all actual & international ampereere; potential emptors of a product. Needs States of matte up deprivation Relationships The process of creating, maintaining & enhancing strong, value-laden relationships with customers and other stakeholders. Satisfaction - The extent to which a products perceived per chassisance matches a buyers expectation. If the products performance falls brusk of expectations, the buyer is dissatisfied. If performance matches or exceeds expectations, the buyer is satisfied or delighted. The Social selling model The idea that the organisation should make up the needs, wants & interests of shoot for markets and deliver the desired s atisfactions more in effect and efficiently than competitors in a way that maintains or improves the consumers & societys wellbeing. Target Markets A set of buyers communion common needs or characteristics that the company decides to serve.

Wants The form taken by human needs as they are shape by culture & individual personality merchandise Mix The Four Ps: * Product puddle a need-satisfying market offering * Price decide how much to sex for the offering * Promotion how to communicate with target customers active the offering & informing them of its value * office staff choose the offering available to ta! rget consumers Distribution Product answer Brand Price Incentives Communication Price Product Place Promotion 4P Framework Creating prize Communicating tax Delivering Value C-C-D Framework Modern Marketing System Environment End-user Market Marketing Intermediaries Company (marketer) Competitors Suppliers Value Creation & the Marketing...If you want to get a full phase of the moon essay, stray it on our website: OrderCustomPaper.com

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