Apple computer Marketing

Introduction          apple calculating machine Inc. designs, develops and markets a barrier of portable digital music players called iPods. Since launching the result nervous strain in the bead of 2001, the company has expanded the iPod carrefour airwave to include relate accessories and services, including the online distribution of third-party music and audio books. put up year the iPod product line generated more than 55% of r compensateues from the gross sales of all digital music players (Salkever, 2004). With that kind of success, the company should pack increased disceptation from competitors, new and old. The company should in addition transmit that it willing progressively become a tar pose of special interest groups roughly everything from Apples environmental policies to their community transaction programs or lack thereof. To appeal these emerging issues, this marketing broadcast will outline a marketing strategy that will help Appl e Computer Inc to develop new markets for its iPod product line. Situational Analysis Current Product Analysis Product Attributes of the iPod As a digital music player, the iPod keeps up to 10,000 songs in your pocket, matched with Mac OSX or Windows 2000/XP and weights only 5.36 ounces. Its battery life apprize play up to twelve hours continuously. It shuffles songs in the main placard and it even keeps appointments and organizes contacts with a calendar and to do lists. Other added accessories also enable the iPod to do language support with voice notes and even stores photos (www.apple.com). Pricing The Mac iPod is available in 20GB and 40GB models for $299 and $399 respectively (www.apple.com). dissemination IPods are available online at the Apple Store, which is open 24 hours a day. Its also available at Apple retail stores (29 states (US), Japan, and UK) or any iPod resellers (www.apple.com). Promotion The Apple ingenuously enhance the iPod as the largest legal d ownload of songs... ! If you want to get a full essay, order it on our website: OrderCustomPaper.com

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