Consumer Behavior Essay Example | Topics and Well Written Essays - 2000 words - 1

Consumer Behavior - Essay Example. A lot of say is also from the word of m asideh approach which suggests that the friends and family circles play a very demonstrable and vibrant role in the whole equation. When we talk about the consumers needs of understanding their own self in a better manner, we must make note of the self concept which discusses a persons understanding of his own personality and what does or does not echo his personal statements. This could include issues homogeneous his mood shifts that can happen with the changing seasons, the attachment of peculiar feelings with certain colors and going out of the way to bargain a certain piece of cloth which is usually not considered a operable option when it comes to buying by the masses. Thus the self concept is quintessential since it underpins his own notions related with the trend needs and in what manner he can best fulfill the very same. As stated earlier, the people who atomic number 18 considered amongst the aspired groups by the relevant sets of consumers, who argon about to make a potential purchase, are the right people to which these consumers can actually focus their symbolic wishes and aspirations. This aspired group could be consisting of those people who are looked upon at by the consumers with a sense of desire and yearning and the consumers always make sure that they buy this just to remain attached with the aspired group.