CASE STUDY Essay Example | Topics and Well Written Essays - 1500 words - 1

CASE STUDY - Essay ExampleThe business vision to be the most consumer-centric business in its industry reflects how Amazon continues to develop strategies, both corporate-level and business-level, to checker that it fulfils these promises for focus on providing value to its many diverse markets.One method of promoting this value and convenience is the recent program entitled Frustration-Free Packaging, which was designed to ensure consumers could easily remove their products from Amazons packaging. Cloud computing, additionally, provides its developer customers with low-cost IT services and the ability to outsource many business functions for further cost-savings. The continual development of raw(a) services, such as the MP3 Music Store, IMDb.com allowing for television program viewing, and launch of the Office Supplies Store in 2008, illustrates the constant evolution of the business model that caters to a gigantic variety of target markets with varying needs. Innovation, as comp ared to competition, is what makes this business model difficult to replicate by rivals and secures the promises of being consumer-centric that makes up the foundation of corporate strategy.Amazons CEO, Jeff Bezos, is a bulletproof believer in corporate frugality. In the companys headquarters, this thrift is evident with employee desks that have been recycled from doors, at an estimated cost of $130 USD and monitors that pillow on telephone books to avoid the high costs of stands (University of Graz 2013). Amazon maintains very powerful competitive advantage as it relates to human capital, having established a firm set of values and a shared vision that allows for decentralised business function for better teamwork and interpersonal relationship development. In order to develop the prehend service culture necessary for Amazon to achieve its mission of consumer-centrism, the organisation must have leadership that